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^ a b c d Thompson, Clive (August 18, 2016).

Īs of 2017, the Telepathic has raised $6 million in funding to develop and support the Hooked app. They created Telepathic Inc., which developed Hooked. She and her husband tested short stories with 15,000 people and found that readers were five times more likely to read a story to its end if the story was presented in a text message format.

The idea for Hooked was conceived when Gupta was working on writing a book of her own. Starting in 2020, longer stories were introduced on the app in chapters. The response to Hooked prompted others to create similar text-message based short story apps, like Yarn and Tap. Hooked had 1.8 million downloads by 2016 and 20 million download as of 2017, which generated $6.5 million in revenue.

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By mid-2016, the app had 700 stories written by professional authors and 9,000 stories written by users. released Hooked 2.0, which allowed users of the app to create and share their own short stories. Initially, Hooked featured about 200 stories that were written by professional authors selected by the app developers. The Hooked app was first released in September 2015. Most users of the app are between 13 and 24 years-old. According to Gupta, the app was intended to get the younger generation to read more without getting distracted.

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Prior to 2020, the app offered a three-day free trial and then required users to pay.

The app provides a certain number of text messages for free, then delays the next text message by 15 minutes unless the user pays for a subscription. Some longer stories are told in 'chapters' and a 32,000 word thriller called Dark Matter was released in 2018. Each piece of fiction on the app is approximately 1,000 to 1,300 words long and can be read in about five minutes. The stories usually lack literary elements like character arcs, are simply written and are intended to be suspenseful or addicting. The most popular genres are suspense and horror. The stories are written by a mix of professional authors and crowd-sourced participants. CEO Prerna Gupta described the app as 'books for the Snapchat generation' or ' Twitter for fiction.' As of March 2019, the app had more than 40 million active users. Hooked is a freemium smartphone app that allows users to write or read short stories made up of text messages between characters.

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